Thirst reduces with temperature falling in the surroundings.Yes. Demand reduces. However, your business shouldn't get affected. I mean.... to a great extent.
Because ....
If you have designed your customer segments properly, you should always have those regular buyers in your portfolio. Like ...
- Banks
- Institutions
- Corporates
- Govt Offices
- Caterers
- Restaurants & Cafes
- Hotels
Use internal Data
Whatever you are : a distributor or a producer yourself, you need to have these all segments. For identifying your customer segments easily, the best tool is your billing software. Once in a month, you can have a conversation with your buyer and get to know from him exactly which segment he/she belongs to.
Develop further communication
Use simple tools like Whatsapp Business to furher communicate with them. This regular communication will give you a steady & reliable ( season-free ) cash-flow. You should plan your financials considering the lowest feeding months, then winter won't be a problem, it will spare you time to look after other activities. And summer will be a boom.
Business Model Canvas : A simple technique
Rather than long text lines, is it easier to just look at a fewer images to understand things better ? Yes, and this is precisely how one should be able to look at his/her business. On a single sheet of paper. And this is the use of a Business Model Canvas. It is a simple 9-blocked Sheet ( Canvas ).
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