It was strange to know this, the big Bisleri is entering into ...what ? ... yes ... Santizers. Though tactically they don't call it Sanitizers; still it is a competition with the sanitizer biggies like dettol, and others.
Read this article :- https://www.afaqs.com/news/mktg/we-are-aiming-for-the-post-covid-hand-hygiene-space-says-bisleris-anjana-ghosh
Why would it be ?
- Is the water market getting crowded ? Bisleri shouldn't bother much; as still it holds 60% market share, and performing well over others.
- Is it that they want to be seen as a diversified player ?
- Or simply the stakeholder's mood ?
They are saying, they are entering after everyone else using the "last mover advantage" ; however, they pitch themselves as the pioneers in the bottled water market. Sounds funny.
God knows what's the intention; looks really strange. However, Bisleri hasn't done well with its parallel energy drinks as well, just a sidenote. They might claim this, but masses know bisleri for its water, not for any of its energy drinks so far !
