While checking follow-up methods, at one of my clients, the sales person was sending Video of their machine to their prospect through whatsapp. There were many mistakes I observed in her method :-
# The video was on her desktop not named properly.
# It was in a random folder
I suggested a better method
Decide what the video is about, create a play-list on their you-tube channel
Grab link of the video, as well as your channel
Create a whatsapp quick reply, insert the message as a standard template
Next time, don’t send the video via whatsapp, instead send it through a quick-reply, in seconds
What is the benefit of this method ?
- You save tremendous time
- The client ( or receiver ) also knows your full range
- As it uploads on youtube, you also get the SEO advantage
- It's a long-term link ( until you edit the decription )
But, sadly I noticed ....
The didn't know exactly, which was the operating Youtube Channel
They even didn't know the "whatsapp Quick messages" technique
I have observed, the business owners truly underestimate this creation of the real game-changer :- Making a deeper, convincing impression in the propsect's mind about their organization.
What minimum ( and maximum ) you should have is :-
- Tetimonials from your best clients on your website
- Business owner's Link-in profile ( accurate if not attractive )
- A Youtube Channel with proper play-lists
- Links of the above 3 collaterals readily available through Whatsapp Quick-messages
- A simple CRM system with a good channel-partner support ( No harm in trying out with a free CRM initially )
I didn't need to tell this sales-lady about actual sales follow-up, because she was well-trained in this, and believe me all these kinda business owners are good at that. What they do lack is :-
- A system to retain records ( They prefer excel - which is random ) : This is CRM
- An approach & respect towards descipline to follow it.
- A habit to do it again & again ( though boring sometime ).
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