Invest in Recycling !
If you are looking for a good business opportunity, invest in Recycling! Recently I have read 2 good news, 1 from Saudi & today from Egypt. In the Saudi News, Aquafina was not just official "Hydration" (bottled water) partner, but also was very keen in keeping the PET waste collection bins at various locations. We had covered this in another Blogpost.
Now it was time for Egypt
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| Thanks to Scoopempire.com |
in Cairo, at the Elgouna Film Festival, Aquafina again made its mark by sponsoring a special dress fashioned for actress Dorra, made out of 300 Aquafina Bottles.
Aquafina collaborated with an upcycling firm from Egypt, Up-Fuse, A designer Studio - Kojack Studio & an advertising Agency- Rabbit Experience.
Aquafina has specially carved out this program for the film festival benefit called "Designing Out Waste". Clearly, Pepsico is not only showing its keen interest to collect & recycle its waste, but also very keen to get the word out to brand themselves.
Where is Bisleri ?
In India, are there any initiatives like this ? I am keen to see something from the giants : Bisleri. Besides advertising their own products with camels (though very creative), I have not seen much initiatives by them.
#update March 2020 : Bisleri is already into it : Producing uniforms from the collected, crushed, recycled bottles
Ref this news :- https://www.indiantelevision.com/mam/marketing/mam/bisleri-makes-staff-uniforms-out-of-1000000-used-bottles-200305
There is definitely a lot of scope !
However, from a small producer's angle, there is a lot of scope for doing this. Just be creative & start a recycling campaign !
