Water ATM offers many advantages in current times
- Doesn't need any packaging, hence unaffected by the lack of supply of preforms etc.
- The most cheapest form of Pure Water as the major cost holding packaging & transportation element is gone
- Saves the earth from the usage of Plastics
- Can offer local level entrepreneurial opportunities
- Can be setup in lesser cost than a Packaged Drinking Water Plant
- Can source water from nearby ISI Plant
- Needs just the fssai License as of now, doesn't need ISI
Challenges Faced :-
- The hygienic conditions need to be maintained properly at these booths.
- Govt funded ATM projects are not maintained properly, as a result a lot of defunct Water ATM's.
Solutions :-
- Water Business Entrepreneurs should come up with better Water ATMs.
- Existing Packaged Drinking Water Plants should also look into building their own, branded Water ATMs like the Money ATMs.
- Pricing the 1 Ltr Water typically between 2-3 Rs. will be most ideal to establish a Franchise chain as one can easily beat the unnecessarily over priced IRCTC water at 5Rs. per ltr.
