Make a deeper impact in first interaction !

While checking follow-up methods, at one of my clients, the sales person was sending Video of their machine to their prospect through whatsapp. There were many mistakes I observed in her method :-

# The video was on her desktop not named properly.

# It was in a random folder

I suggested a better method 

1. Decide what the video is about, create a play-list on their you-tube channel

2. Grab link of the video, as well as your channel

3. Create a whatsapp quick reply, insert the message as a standard template

4. Next time, don’t send the video via whatsapp, instead send it through a quick-reply, in seconds

What is the benefit of this method ?

• You save tremendous time
• The client ( or receiver ) also knows your full range
• As it uploads on youtube, you also get the SEO advantage
• It's a long-term link ( until you edit the decription )

But, sadly I noticed ....

The didn't know exactly, which was the operating Youtube Channel

They even didn't know the "whatsapp Quick messages" technique

I have observed, the business owners truly underestimate this creation of the real game-changer :- Making a deeper, convincing impression in the propsect's mind about their organization. 

What minimum ( and maximum ) you should have is :-

1. Tetimonials from your best clients on your website
2. Business owner's Link-in profile ( accurate if not attractive )
3. A Youtube Channel with proper play-lists
4. Links of the above 3 collaterals readily available through Whatsapp Quick-messages
5. A simple CRM system with a good channel-partner support ( No harm in trying out with a free CRM initially ) 

I didn't need to tell this sales-lady about actual sales follow-up, because she was well-trained in this, and believe me all these kinda business owners are good at that. What they do lack is :-

• A system to retain records ( They prefer excel - which is random ) : This is CRM
• An approach & respect towards descipline to follow it. 
• A habit to do it again & again ( though boring sometime ).

Winter & Water "Business"

Thirst reduces with temperature falling in the surroundings.Yes. Demand reduces. However, your business shouldn't get affected. I mean.... to a great extent. 

Because ....

If you have designed your customer segments properly, you should always have those regular buyers in your portfolio. Like ...

• Banks
• Institutions
• Corporates
• Govt Offices
• Caterers
• Restaurants & Cafes
• Hotels 

Use internal Data

Whatever you are : a distributor or a producer yourself, you need to have these all segments. For identifying your customer segments easily, the best tool is your billing software. Once in a month, you can have a conversation with your buyer and get to know from him exactly which segment he/she belongs to. 

Develop further communication

Use simple tools like Whatsapp Business to furher communicate with them. This regular communication will give you a steady & reliable ( season-free ) cash-flow. You should plan your financials considering the lowest feeding months, then winter won't be a problem, it will spare you time to look after other activities. And summer will be a boom.

Business Model Canvas : A simple technique

Rather than long text lines, is it easier to just look at a fewer images to understand things better ? Yes, and this is precisely how one should be able to look at his/her business. On a single sheet of paper. And this is the use of a Business Model Canvas. It is a simple 9-blocked Sheet ( Canvas ).

Do You need a "Turn-Key" contractor for your Water Plant ?

A Turn-key contractor is the one who buys all machinery on your behalf, co-ordinates with various agencies, and helps you get your project completed. For most of the machinery & equipment, he is the single billed entity, that's the advantage. Another is that you need to co-ordinate with just a single party. There are many advantages of working with a single turn-key contractor, and some challenges as well. 

Most of the projects have failed due to 2 major reasons :-

1. Launching Business without getting prior know-how : You can always get proper information which might be available on the internet for free of cost. Can try our water business app for this.
2. Wrong appointment of Turnkey contractor. Most of the times business owners fall in trap of aggressive follow-up by suppliers. They fail to check his/her experience in the field.

Do You need a Turn-key contractor basically ? :-

It will be very handy, but very tricky. And not complete. Meaning : You will still need other agencies.The turn-key contractors in Water Business are not available in every locale. Hence local agencies need to be your responsibility only. Machinery work at the most can be handed over.

Any alternative ?

Consultants can be an alternative, again choose wisely. And check our Mentoring Service. We provide this, through which we help you find these suppliers, agencies, at the same time you save a tremendous cost as well.