Do You know how Bisleri came to India ?

Bisleri is associated with pure water in India. However, it's not an Indian name, It's Italian. It's a Last name, we call it Surname. 

An Industrialist-Inventor from Italy, Felice Bisleri (1851-1921), already had 3 successfully setup products under his belt :

  • liqueur named Ferro-China Bisleri.It's still sold.
  • A Medicine called Esanofete for fighting Maleria. It's a herbal tonic. Not aware whether it's still in market or not. However, ingradients for this were supplied from Indian plants, from.1920. It looks like that the son-in-law of Felice Bisleri setup these plant(s) in India ( reasons unknown).
  • A Mineral Water called Nocera Umbra named after the town which has pure healing waters. This is still available. In 2019, there was a post of Facebook about completing 125 years.
Later after the World War-II, in 1955, Felice's grandson appointed Dr Rossi, (family friend who had recently settled in India) to start a Bottled Water Business in India, under brand Bisleri. He soon joined hands with Khushroo Suntook, son of Mr Suntook, the custodian of enemy properties. Italy was an enemy country and all of their held properties were seized post war. These details are not known much. But Bisleri what we know now, was first setup at Wagle Estate, Thane in 1965 by this duo. 

Cutting the long story short; In 1967, it was bought by the Chauhans. Jayantilal Chauhan, who later, in 1970 made 2 parts, the Bisleri part came to Mr Ramesh Chauhan.

Here it was the beginning of a great brand called Bisleri

(References from Internet)


No comments:

Post a Comment

Most Recent Post

Some basics about "Profit"

When people talk about "Profit"; it's actually an enterprise level term. Every business having same category, product may stil...