So, Tata Consumer has officially confirmed that they won't be buying Bisleri as of yet. And the deal is still on, for Bisleri.
Many say that the asked price by Bisleri was not agreed upon by the Tatas.
Some say, Jayanti, daughter of Mr Ramesh Chauhan has sprung back to lead & control.
We can't exactly know these reasons. However, a profound business house like Parles, Ramesh Chouhan in particular, is well verse with game of buying-selling brands, he has already done it quite successfully with his own brands like Gold-Spot, Limca etc. He has sold these to Coca-Cola. So, the game is not at all new to him.
Have these trading skills transferred to Jayanti ? Might be. However, his wisdom & experience in this game must be in working. He knows that the 1990's Chauhan is not the same as of today, 30 years later; and the buyers are also not the same. Bisleri what it was way back in 1993, is not the same as well. It is BUILT systematically & deserves the price Chauhanji is asking for. How much is the buyer's concern, but surely there is no match to Bisleri as such. If Tatas fail to buy it, they will be loosers for sure.
Chauhanji will find a buyer, he must be already in the game, as it's very obvious to him, and naturalistic too. Let's wait & watch for who buys out Bisleri .....
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