Growth Trajectory: The market is projected to grow from over 84 thousand Crores INR in 2024 to over 2.6 lakh thousand Crores INR by 2033. (12.45% CAGR).
Key Drivers: Growth is fueled by rising health consciousness, concerns over tap water safety, and the expanding spending power of the urban middle class.
Product Shift: The industry is moving toward premiumization and innovation, with strong demand for functional, flavored, and sparkling water options.
Sustainability & Regulation: New FSSAI rules mandate the use of 30% recycled PET (r-PET) in bottles by March 2025, pushing brands toward eco-friendly packaging solutions.
Distribution Change: E-commerce, quick-commerce, and the HoReCa segment are modernizing distribution while brands expand fiercely into Tier-2 and Tier-3 cities.
These Reports : Greatly misleading !
Today I received an email which was mentioning the growth of the Bottled Water Industry in India. I handed over the link to Gemini and asked it to concise the same for me, and the report ( which is on sale for several thousand USD, and compiled by a US agency ) just says simple 3-4 not so great things. Here's the synopsys of the synopsys provided by Gemini :-
As a "confirmation Bias" or "Availability Heuristic", people get hooked to these so-called "growth" figures. Let's go deeper to take an overview ....
This whole thing talks about "Bottled" water. How does it easily assume that people are going to get driven by fear, and buy more "Bottled" water ? And who are these people ? only those who live in Urbans, Metros ? Even in Metros, I haven't observed anyone buying a "50 Rs" bottle, when a "20 Rs" bottle is available. The only buy when they are made to. like inside a Food Mall, where only the Bisleri Bliss is available sold at Rs. 30 instead of Rs. 20 the regular Bisleri.
Agreed, there are changes in people's consumptions. It's only by Variety. However, someone looks at this report & thinks that how great opportunity it is, it's only half the truth. The opportunity is to be properly encashed by understanding consumption patterns, locale by locale.
Not that just bottled water is the solution. Who says tap water is bad in every part in India ? It is fairly good, and improving season by season. Rainwater Harvesting is on the move, and people might have their own stored water at their houses. Water Vending Machines ( ATMs ) are also a great way to substitutue the bottled water. It goes further and offers clean, cheap and yet sustainable solution for all.
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