Can this be a brand new Marketing idea for you ?
As we all know, the plastic is a big, huge challenge to the environment, and the Bottled Water industry, though not the 1st culprit, is the automatic target of everyone. As a Water Plant owner, we still need to make our sell. Hence need to make alterations/additions to our marketing strategies, branding, etc.
Look what Aquafina is doing in Saudi
Aquafina, the global water giant, has installed recycling bins during a huge tournament in Saudi very recently. They are just PET collection bins. This way, they not only support the cause, but also brand themselves well. In addition, they also made this news.
Can you implement this simple but effective strategy, starting at least from your locale ?
Please share your experience.
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