Groundwater Extraction is going to get tougher.....!

It's not going to be a cake-walk for Bottled Water Industry anymore ...


The bottled water industry in India, is dominated by the "Packaged Drinking Water" segment. And the Packaged Drinking Water plants use Groundwater as their Raw Water Source. They typically install a Borewell & start extracting & using the water. Then water passes through other processes to make the safest water be available to the civilians. 

The Water comes from Aquifers


Water, as we know, is stored in the soild, rock, in form of aquifers, which are the pockets where it has been preserved for many many years. The Rainwater, is passed through the soil to the channels and stored again in the earth. The process is called "Infiltration". From here the water is fed to the Borewell, which extracts it from the ground. The specific pockets are "Aquifers".

India uses the maximum Groundwater


India uses maximum groundwater, the most of it (>70%) is used by irrigation, and the rest for other purposes, which consists of Industry & Domestic use as well. 

The laws are getting tougher .....


Already, states like West Bengal (Where you need to furnish your groundwater usage strictly), Kerala (where you need to take a permission for the propsed drilling site) & Tamilnadu, (where there are notifies areas not to drill a borewell) have started to implement certain strict laws, which is going to be challenging in future.

The Bottled Water Industry


Still, there is a good ground for the Bottled Water Industry on 2-3 accounts such as ...
  • It's going to be used for drinking water, the most essential commodity
  • Comparative water usage is lesser


Consider it in your cash-flow


If you are setting up a unit, please consider another licensing cost (it's no way easy to do business in India ) and the type of permissions too!

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