Yes, It is damn serious !
(Listen to the Podcast)
If you are thinking of a venture into Water Business, and if you are thinking in terms of establishing a PET bottle based Water Business, you really need to re-think. It has become a serious thing. Indeed !
Why am I saying so ?
Considering the growing concern over Carbon Foot Print, the giants have already started facing issues. Look at some disturbing results :-
Danone, the makers of Evian, Coca Cola, Nestle is observing drop in its sales. Various towns have already started banning the bottled water, not just in the West, but also in India. The Environmental Movement is definitely challenging the Water Makers, and we can easily see the steps they are taking, which can produce some viable solutions to you
What is happening in the world ?
1) Danone, Pepsi & Coke have already started experimenting with Aluminium Cans.
(The economics need to be worked out.)
2) Pepsi has been investing heavily into Soda Stream, the Domestic Soda Maker. It's an American Trend, not that there are no Sodamakers in India, but has a very select market in place of Drinking Water. There is a brand in India called Mr Butlers , who produce these machines.
(Pepsi wants to cash more on the value addition, in the CO2 market, which gives it more money.)
3) Pepsi has also come out with a Brand called Drinkfinity, which are actually Pods which contain Flavours from Pepsi, and use Tap Water as the base drink again.
(Again, cashing on the CO2 Market)
4) Coke,Nestle & Danone are going to try introducing Water Purifier with options to add Soda flavours.
(Again wanting to make more money from the flavours, while not loosing the base water usage)
5) Danone is also willing to use the Water Baloon thing in place of PET Bottles whereas Nestle is experimenting with Paper Bottles.
(Are the baloons same like the water balls ? , About 100% bio degradable Paper Bottles, Nothing much to find.)
This whole information has been taken out from this source article :-
My Observations
(Besides those in the italics in front of the topics above)
(A) Keep CSD in your Product Mix - Money is there !
The Brands mentioned actually started from Colas, the CO2, and the essence, which is their prominent money making vehicle, they are smartly investing more in the segment having understood the bitter future. This might be the reason why Coca-Cola (if really) is looking to sell out 3 of their plants in India.You can read a separate article written on this. Strategy : De-Invest from future loss making ventures & invest in more profit making products.
# Tip for Indian Water Business Enthusiasts : Start thinking of CSD option : Carbonated Soft Drinks - A better value addition, take step right in time. Should be a great addition to your product mix.
(B) Think of Domestic Purifiers : future trend ...
They have also sensed the importance of Domestic Purifiers, and have started thinking of monetizing with the ready-made tap water.
# Tip for Indian Water Business Enthusiasts : It's also a viable option to veture into Domestic Water Purifiers. See the market on Amazon.
(C) Water ATM will be a right step to enter into !
Water ATM is not visible in any of their Business Models of future. Can't wait to see Bisleri, Aquafina, Kinley Water ATMs flood the towns of India.
# Tip for Indian Water Business Enthusiasts : Take step in Time. This IS THE time to enter into a Water ATM business.
Get trained in Water Business, Attend Training Sessions created for Business Owners eyeing opportunity in this field.
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